As all Americans 16 years and older become eligible for the vaccine today, the White House is launching a media blitz to raise awareness about Americans' vaccine eligibility, an administration official said.

Earlier this month, President Biden moved up the deadline for states to make all American adults eligible for the vaccine to April 19, after an original deadline of May 1. All 50 US states committed to Biden's expedited deadline earlier this month, with Hawaii becoming the last state to do so on April 7.

The White House blitz, outlined by the administration official, will include more than 30 local media interviews across the country. Part of their outreach will target specific constituencies, including Black, Latino and rural communities, through interviews with outlets such as the Rickey Smiley Morning Show, Telemundo and All Ag News. There will also be a series of national media hits featuring doctors.

White House Senior Adviser for Covid Response Andy Slavitt told CNN's Pamela Brown Sunday that 90% of Americans will be within 5 miles of a vaccine distribution site.

He added there are plenty of vaccine appointments available across the country, and while people might not be able to get an appointment Monday, it's getting substantially easier for people to get appointments, noting that there are more than 50 million doses out there waiting for people.

More than half of all US adults, meanwhile, have now gotten at least one dose of a Covid-19 vaccine, according to data from the Centers for Disease Control and Prevention.

But some experts worry that now comes the hard part: reaching the audiences that aren't as eager to get vaccinated against the virus.

"I worry that we're starting to get to that point — which we always knew existed somewhere in the horizon — where the level of supply would outstrip the demand," epidemiologist Dr. Abdul El-Sayed told CNN on Sunday.

https://www.cnn.com/world/live-news/coronavirus-pandemic-vaccine-updates-04-19-21/h_323f2382313308bbe36236e2e16f4e0d