Senior Communications Coordinator Needed - Pasadena, CA

Below is a list of major responsibilities that may be required of this position. For more detailed information, please review the Senior Communications Coordinator job description.  

• Manages and participates in development and implementation of department-level communication programs that include community objectives, communication channels, primary messages, enhanced graphics, competitive research, strategy, tactics and budget; develops and implements internal and external training and public relations activities.
• Tracks statistics and reports outcomes of marketing efforts and public relations programs.
• Coordinates, researches, develops and writes materials such as news releases, fact sheets, flyers, brochures, visitor materials, annual reports, bi-annual internal newsletters, presentations and speeches; manages use of department logos; develops and coordinates distribution strategies; ensures materials are ADA compliant.
• Acts as a department spokesperson and liaison to external groups and as assigned the media; assesses community values, issues and concerns and communicates them to staff and management; anticipates internal and external constituent needs and proactively provides information, access and communication.
• Develops desk notes and talking points on key programs and issues and briefs management and employees.
• Oversees content of a department website; reviews and monitors all aspects of the website and a variety of social networks, including content coverage and accuracy, frequency of postings and public responses.
• Develops social media strategy for department programs within parameters set by City policies and procedures; develops and maintains e-mail marketing and e-notification programs.
• Develops and maintains a network of contacts for the dissemination of information on upcoming events; coordinates efforts and activities with other City departments; maintains proactive relationships with the media; develops and maintains mailing lists.
• Performs research necessary to effectively target and grow the department's customer base; plans and conducts various research projects.
• Works with staff from other departments, committees, volunteers, consultants, and vendors as required by project assignments. 
• Develops Department branding and communications templates.
• Provides leadership to ensure a fair and open work environment in accordance with the City's commitment to equal employment opportunity.
• Works closely with the City’s Public Information Office to ensure consistent messaging across the City.